Connect Adform (Beta)

Connecting Adform (Adform DSP) brings your campaign cost into Klarvyn so it sits next to the conversions and revenue those campaigns drove. Adform is in beta: cost and click attribution work; conversions and audiences aren’t available yet.

1. In Klarvyn, go to Settings → Integrations → Adform and click Connect Adform account. Log in with your Adform ID and approve read access — your advertisers are imported. Turn on Sync for the ones you use on the Accounts tab.

2. Add the tracking parameters. Copy them from Link Builder → Paid ads → Adform:

   kv_adid=__ADFTAGID__&kv_adf_clickid=__ADFCD__&kv_adf_cookieid=__ADFUID__&kv_adf_cid=__ADFCID__&kv_adf_liid=__ADFLIID__

   In Adform Flow, append them to each banner’s / creative’s Landing Page URL (with ? or &). Adform fills in the macros at click time.

What it enables

• Cost — daily, per campaign (net cost, impressions, clicks).
• Click attribution — Adform has no automatic click id, so the parameters above are what tie a visit to the campaign and line item.

Good to know

• No history backfill yet — Adform syncs the most recent days only, so cost starts from when you connect.
• Numbers arrive with a short delay — Adform builds its reports in the background, so new cost shows up a few minutes after a sync.
• Conversions and audiences aren’t supported for Adform yet.
• Disconnecting removes Adform’s synced campaigns and cost from Klarvyn (unlike other platforms, where synced data stays).