Connect Snapchat Ads

Connecting Snapchat Ads brings your campaigns, ad squads and ads into Klarvyn with daily spend, and sends real conversions back to Snapchat.

1. In Klarvyn, go to Settings → Integrations → Snapchat Ads and click Connect Snapchat Ads account. Log in and approve access — every ad account in your Snapchat organisations is imported. Turn on Sync for the ones you use on the Accounts tab.

2. Add the tracking template. Copy it from Link Builder → Paid ads → Snapchat Ads:

   kv_adid={{ad.id}}&kv_snap_cid={{campaign.id}}&kv_snap_asid={{adSet.id}}

   In Snap Ads Manager, append it to each ad’s Web View URL. Snapchat fills in the IDs at click time.

3. (For conversions) On the Settings tab, paste a Conversions API token from Snapchat Business Manager → Business Details → Conversions API Tokens. Then choose events in Events & Audiences → Conversions.

What it enables

• Spend — daily, per campaign, ad squad and ad. (“Clicks” are Snapchat swipes.)
• Click attribution — Snapchat’s click id (ScCid) is captured automatically; the template adds the campaign, ad squad and ad.
• Conversions — sent through Snapchat’s Conversions API, matched on the ScCid click id and hashed email and phone. Pick the Snapchat event per conversion (Purchase, Sign Up, custom events…).
• Audiences — sync audiences as Snap Audience Match lists (hashed email and phone).

Good to know

• Conversions need a Snap Pixel on the ad account — Klarvyn uses the account’s first pixel automatically. No pixel, no conversions.
• With several Snapchat accounts, conversions go through the first active one.
• Audiences need at least 1,000 people with advertising consent before Snapchat accepts them, and Snapchat keeps members at most 180 days.