Connect Pinterest Ads

Connecting Pinterest brings your campaign spend into Klarvyn and sends conversions back through Pinterest’s Conversions API — no extra keys needed.

1. In Klarvyn, go to Settings → Integrations → Pinterest and click Connect Pinterest account. Log in and approve access — your ad accounts are imported. Turn on Sync for the ones you use on the Accounts tab.

2. Add the tracking template. Copy it from Link Builder → Paid ads → Pinterest:

   kv_adid={adid}&kv_pin_cid={campaignid}&kv_pin_agid={adgroupid}&kv_pin_dev={device}&kv_pin_kw={keyword}

   In Pinterest Ads Manager, append it to each ad’s Destination URL (starting with ?).

3. Choose which events to send in Events & Audiences → Conversions.

What it enables

• Spend — daily, per campaign.
• Click attribution — Pinterest’s click id (epik) is captured automatically; the template adds campaign, ad group, ad, device and keyword.
• Conversions — sent with the same login you connected with: Checkout, Add to Cart, Lead, Sign Up, Page Visit and more. Matched on epik or the contact’s email.
• Audiences — sync audiences as customer lists (hashed email).

Good to know

• Spend is campaign-level only — Pinterest doesn’t provide ad-group or ad-level cost here, so Creatives won’t show ad-level spend for Pinterest.
• History import covers the last 90 days, whatever window you pick.
• Audiences need at least 100 people with an email and advertising consent.
• With several Pinterest accounts, conversions go through the first active one.
• This integration is newer — if numbers look off compared with Pinterest Ads Manager, let us know.