Attribution & Reports

Two pages under Analyze in the sidebar cover reporting: Attribution — the core report where ad spend meets the revenue Klarvyn actually tracked — and Reports, a shelf of deeper business reports you enable as needed.

The Attribution report

The heart of Klarvyn: every channel, campaign, ad set and ad, with the ad platforms’ spend/impressions/clicks next to Klarvyn-tracked outcomes — form submits, calls, new customers, revenue, ROAS, CAC.

• Model, compare and Date of click — pick the attribution model, compare to a previous period, and turn on Date of click to credit revenue to the date of the click that drove it (a May click that becomes a July sale counts under May, so revenue lines up with the spend that produced it).
• Organize & drill — group paid sources by campaign → ad set → ad, non-paid by campaign/source/medium; use Filters & breakdowns to break down by platform or placement, or filter by status (active/paused). Advanced filters narrow by channel, campaign, product, tag and more.
• Custom columns & presets — choose from 40+ metrics, build your own formula columns, and save column presets (shared with the team or private).
• Click into the numbers — cells like New Customers or Calls Booked open the exact contacts behind the number.
• Views — Save report keeps the whole view (range, model, filters, columns) as a named tab next to Default; New view starts another. Export downloads any view as CSV.

The report suite

Enable the reports that match your business model (one click under Manage):

• Subscriptions — MRR, ARR, churn, ARPA, MRR movement (new business, expansion, contraction, churned) and a forward-MRR outlook. Subscription CAC is configurable for businesses where products fund the subscription funnel.
• Geography — country → region → city drill-down across traffic, contacts, calls, revenue and subscriptions.
• Cohort · LTV — how each acquisition cohort’s value compounds over time, heat-mapped against the ad spend that acquired it (100% = break-even).
• Product performance — revenue, sales, AOV and refunds per product. With Profit turned on, it also holds Edit product costs and shows gross profit and margin per product.

Good to know

• A channel with no ad integration shows conversions but no spend — so ROAS, CAC and cost-per columns stay empty. Connect the ad platform to complete the picture.
• Cohort “Spend” is ad spend during the acquisition period — organic cohorts show “—” and their ROI coloring isn’t meaningful.
• Scheduled report emails live in the Alerts Hub, not here — save views here, schedule sends there.