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Connect LinkedIn Ads

Connecting LinkedIn Ads brings your campaign spend into Klarvyn, turns Lead Gen Form submissions into contacts, and sends conversions back through LinkedIn’s Conversions API.

  1. In Klarvyn, go to Settings → Integrations → LinkedIn Ads and click Connect LinkedIn Ads account. Sign in to LinkedIn and approve access. Turn on Sync for your ad accounts on the Accounts tab.

  2. Add the tracking parameters. Copy them from Link Builder → Paid ads → LinkedIn Ads:

    kv_adid={{CREATIVE_ID}}&kv_li_agid={{AD_SET_ID}}&kv_li_cid={{CAMPAIGN_ID}}

    In LinkedIn Campaign Manager: Account Settings → URL Parameters → Account tracking parameters — once for the whole account.

  3. (Optional) Capture Lead Gen Form leads: on the Accounts tab, click Add forms on an account and add the forms to track.

  4. In Events & Audiences → Conversions, add LinkedIn to a conversion and use an existing rule or create a new rule — Klarvyn creates it in LinkedIn when you save.

What it enables

Section titled “What it enables”
  • Spend — daily, per campaign and creative. Import campaigns backfills up to 37 months.
  • Click attribution — LinkedIn’s click id (li_fat_id) is captured automatically; the parameters add campaign and creative.
  • Lead Gen Forms — submissions from tracked forms become contacts.
  • Conversions — sent through the Conversions API against a conversion rule, with hashed email, the click id and name. When creating a rule you choose its category, click and view attribution windows and attribution model, and whether to attach it to all active and future campaigns.

Good to know

Section titled “Good to know”
  • Conversions need a LinkedIn click within your look-back window; without one, the send is skipped.
  • Only Conversions API rules show in the picker — rules that use the Insight Tag don’t appear. Pick a Klarvyn rule or create one.
  • A rule’s category can’t change after it’s created (LinkedIn’s rule). Shared rules from a parent account are edited there.
  • Tip: switch on enhanced conversion tracking in Campaign Manager › Measure › Signals manager › Insight Tag for better matching.
  • Older connection? If Lead Gen Forms show Reconnect required, disconnect and reconnect LinkedIn to grant the forms permission.
  • Audiences aren’t available for LinkedIn yet.