Connect TikTok Ads

Connecting TikTok Ads brings your campaign, ad group and ad spend into Klarvyn and sends conversions back through TikTok’s Events API.

1. In Klarvyn, go to Settings → Integrations → TikTok Ads and click Connect TikTok Ads account. Sign in with TikTok for Business and approve access — advertisers from your Business Centers are found automatically. Turn on Sync for the ones you use on the Accounts tab.

2. Connect a pixel — on the Accounts tab, click Connect pixel on each account and tick the pixel to send events to. Pixels are discovered automatically but start switched off. Paste a Test event code from TikTok Events Manager to send a test.

3. Add the tracking parameters. Copy them from Link Builder → Paid ads → TikTok Ads:

   kv_adid=__CID__&kv_tt_cid=__CAMPAIGN_ID__&kv_tt_agid=__AID__&kv_tt_placement=__PLACEMENT__&kv_tt_ctype=__CTYPE__

   In TikTok Ads Manager, add them to the ad’s URL (or the campaign-level tracking URL). Link Builder can also build the full link for you.

4. In Events & Audiences → Conversions, add TikTok to a conversion, pick the TikTok event (Purchase, SubmitForm, Schedule… or a custom event) and the pixels to send to.

What it enables

• Spend — daily, per campaign, ad group and ad. Import campaigns backfills up to 37 months.
• Click attribution — TikTok’s click id (ttclid) and browser cookie are captured automatically; the parameters add campaign, ad group, ad and placement.
• Conversions — sent through the Events API with the click id, hashed contact data, value, currency and order id.
• Audiences — sync audiences as TikTok Custom Audiences (email or phone).

Good to know

• No pixel connected, no conversions — the Overview health check tells you which accounts are missing one.
• Conversions need a TikTok click within your look-back window; without one, the send is skipped.
• Audiences need at least 1,000 people with advertising consent, and TikTok takes 24–48 hours to match them.
• TikTok access doesn’t expire — Token expires shows Never.