Connect AdRoll

Connecting AdRoll (NextRoll) brings your campaign cost into Klarvyn. Two optional extras — conversions and audiences — need their own tokens, because AdRoll’s APIs for those don’t accept the normal login.

1. In Klarvyn, go to Settings → Integrations → AdRoll and click Connect AdRoll account. Log in and approve access. Your AdRoll advertisables are your ad accounts — turn on Sync for the ones you use on the Accounts tab.

2. Add the tracking parameters. Copy them from Link Builder → Paid ads → AdRoll:

   kv_adid={adid}&kv_adr_cid={campaignid}&kv_adr_aid={adid}

   Append them to each ad’s Destination URL (with ? or &).

3. (For conversions) Ask AdRoll support to activate server-to-server events (Event API) for your account. Then on the Settings tab, under Server-to-Server Conversions, add the Server Access Token and your Pixel EID.

4. (For audiences) On the Settings tab, add a Personal Access Token from app.adroll.com → Settings → Personal Access Tokens.

What it enables

• Cost — campaign totals for the period.
• Conversions — server-to-server events (purchase, form fill, demo request, sign-up and more), matched on AdRoll’s click token.
• Audiences — sync audiences as AdRoll CRM segments (hashed email), for 1–540 days (default 365).

Good to know

• AdRoll cost has no daily breakdown — the period’s total is recorded on the day it was synced, so day-by-day charts for AdRoll aren’t meaningful. Use totals over a period instead.
• History import covers the last 90 days, whatever window you pick.
• Conversions need AdRoll’s click token on the visit — matching on email alone isn’t supported. Events should also exist on your AdRoll pixel.
• Audiences need at least 100 people with an email and advertising consent to be created.
• The tokens on the Settings tab apply to every connected advertisable.
• This integration is newer — if numbers look off compared with AdRoll, let us know.